Virtual Assistant Skills 2020 (MEGA LIST)

Are you thinking about starting a Virtual Assistant business but have NO idea what skills you could offer as a service?

Don’t worry, I’m bringing you the top Virtual Assistant skills for 2020!


As a Virtual Assistant Mentor, I often see aspiring Virtual Assistants stressed out because they don’t know where they’re going to find clients. They don’t know if they have marketable skills they can really use to build a business.

Guys, I’m here to tell you there are jobs freaking everywhere.

Don’t believe me?

Try this quick experiment to see if I’m right:

1.Open a new tab in your browser and join a couple of entrepreneurial groups on Facebook (stop reading right now and go do this).

2. Go to Facebook and type words like “entrepreneur,” “boss,” and “business” in the search bar.3. Click the Groups tab. You’re going to see a list of entrepreneurial groups there that you can join. Pick 3 groups to join.4. After you join the groups, go to the search bar on the left side of the group and type in words like, “VA,” “help,” and “hire.”

The results will be a list of posts from individual small business owners ready to hire someone for their business, looking for help in a certain area, or saying they’re ready to bring on a Virtual Assistant for their business.

The jobs are out there.

Starting a real, legitimate Virtual Assistant business always boils down to this—do you have what it takes?

Do you have the virtual assistant skills and services available to do what these individuals need?

I was stalking one of my favorite Facebook groups (as I do on the usual) and I saw a post from an individual saying, “If you were to outsource something in your business, what is the first thing you would outsource?”

I went and looked through the responses on the post, and I also looked at the job opportunities that are posted in some of these groups and the job opportunities that are posted in MY group.

(Shameless plug: You should be a part of my Virtual Assistant Savvies Facebook group. We literally post tons of Virtual Assistant job opportunities every single day.)

I took a look at these different jobs and decided to come up with a list of the top 7 services that I see requested by small business owners all the time.


1. Customer Service and Inbox Management

customer service inbox management virtual assistant skill

This is the top requested service that I see!

Seriously guys, you need to give the people what they want, and this is what people want—customer service and inbox management. It’s literally the very top thing.

We could just stop this post right now.

You might think that you don’t have any skills to offer but think about it. When a business owner gets very busy, what’s the very first thing they want to outsource?

The stuff that’s taking up all their time, am I right?

Inbox management is one of the top things that gets outsourced the quickest. If you can write a good email (if you can’t, use a tool like Grammarly which will help you write a better email) and can be responsive to the needs of these business owners as clients, go for it.

Again, this is one of the top requested services that I see out there. Can you offer it? Awesome.

(Keep in mind that I’m going from the least difficult skill to one of the most difficult skills and each skill will vary in difficulty level inside this list. I totally understand this is a major leap, but I’m just going in order of what I see requested most, so bear with me here.)

2. Expert-Level Social Media

social media expert virtual assistant skillIf you’re not an expert yet, it’s okay. Stay with me.

I’m looking at people who are Pinterest managers, Instagram managers, YouTube managers, podcast editors—people who are really specialized in one area.

Many business owners don’t want to have to learn and handle a new strategy or service for their business.

I don’t want to have to look, research, and figure out how to manage Pinterest on my own. I just want to outsource the whole thing—I want to bring in somebody who’s an expert and I want them to handle it for me.

But here’s what you have to remember—nobody started out as an expert.

My son wasn’t born coming out of the womb with Pinterest strategy knowledge.

(That’d be really weird). This is kind of a really weird example, but we’ll just go with it.

Nobody was born knowing how to do this stuff, right? Virtual Assistants are already smart people and we can learn how to become an expert in certain things.

This is the exact reason we created SavvyVault. SavvyVault is a tech membership that teaches you these different tech tools. Check it out if you’re interested in becoming an expert level at social media or tech.

3. Social Media Manager

social media manager virtual assistant skillA social media manager isn’t necessarily an expert or social media growth strategist.

I see a lot of people that just want help maintaining and maybe introducing a few new strategies for their social media.

A business owner might say, “I’m spending all my time posting three times a day to Facebook and Instagram.”

I just need somebody to take over that for me!

Often for these types of positions, you’ll be doing many of the processes and procedures that they’re already doing. You’re just kind of taking it over for them. Maybe a manager starts to research and introduce some new growth hacks as well, but social media managers are more for keeping things running on the social media front.  Check out this post to learn some quick tips about social media schedulers.

4. Funnel Expert

funnel expert virtual assistant skill

Business owners looking for funnel experts are people who have something they want to sell. They have an amazing jewelry business or an amazing online course, but they need someone to help them sell it.

Now, I do have a mini-rant that you’re going to get from me about this. It drives me CRAZY when I see business owners trying to put all of their marketing on somebody else.

One of the top requested things I see from people is that they need help with marketing.

At the end of the day, somebody else shouldn’t be your savior on how to sell your own stuff, right? At the end of the day, a business owner should have to figure out how to sell their own product. /end-rant

With that said, it doesn’t mean a business owner can’t bring somebody in with marketing expertise, especially in a certain area.

This is where things like funnel expertise come into play. Becoming a funnel expert, if you will, is definitely a top requested service that I’m seeing.

You know I have some great tips on tools for this HERE.

5. Bookkeeping

bookkeeping virtual assistant skill

I see bookkeeping requested as a service a LOT.

Sometimes a business owners wants both bookkeeping and accounting, but a lot of times it’s just the bookkeeping they want help with. (Inside of SavvyVault, which I mentioned earlier, we recently created a QuickBooks course so you can start to learn bookkeeping.)

This is a perfect skill for you if you’re already a numbers person.

Numbers are not my forte, but if they’re your forte, then being a virtual bookkeeper is growing in popularity. It’s an awesome service to offer.

6. Copywriting

copywriting virtual assistant skill

Just like some people have a natural knack for numbers, there are other people who have a natural knack for writing and for grammar.

If that’s you, copywriting is so needed. Some business owners just don’t have that natural talent, so they need help with writing sales pages or emails or blog posts.

Blog post writing is an amaaaaazing service to offer!

Going down the copywriting path is a great high-end service if that is something you’re interested in. You can definitely charge more per hour doing things like copywriting than you can for general admin skills.

Copywriting is a skill I definitely recommend learning and putting into some packages if that’s something you’re naturally good at.

7. Website Maintenance and Tech Assistance

website maintenance and tech assistance virtual assistant skill

This service is good for those techie people out there.

If you love tinkering and figuring out difficult things, then tech assistance and website maintenance are for you.

I see people all the time creating website maintenance packages where they’re just going into the backend to run backups, update plugins, etc. These packages are sold to small business owners on a reoccurring monthly basis.

Again, this service is all about taking things off of the small business owner’s plate. That’s your goal here because that’s what Virtual Assistants are for.

There you have it!

These are the top 7 requested service trends I am seeing, especially in 2020.

Ready to discover your high-end service?

I’ve created a free guide, “The Ultimate Guide to Raising Your Virtual Assistant Rates” that I want to give you for FREE! This is an interactive workbook with videos & fillable forms to help you discover what high-end service you should add to your service offerings as a Virtual Assistant.

Download the free guide here! 



Which service in this list stood out to you? Is there one that you already know or that you’re wanting to learn? Let me know in the comments below!

18 responses to “Virtual Assistant Skills 2020 (MEGA LIST)”

  1. Nhyirah says:

    Great information. Thank you.

  2. Cheri says:

    Social media manager

  3. Vicki says:

    Wow, really fantastic post with useful advice! This has given me some confidence, as a beginner who hasn’t figured out exactly what I can offer. Thank you. I am saving this one.

  4. Rebecca Russell says:


  5. Annemette says:

    Great information, just what I needed, Thanks. Copy-writing and bookkeeping stood out for me and I’m currently studying accounting and bookkeeping certificate IV.

  6. Thanks for this article, Abbey. I’ve heard about Clickfunnels and it’s interesting to me because my client is into e-commerce. I just didn’t realize its importance until I read your article, so thanks!

  7. Kattiah West says:

    Abbey! I was searching through your Facebook, and came across this post. I NEEDED this right now, thank you so much!

  8. Whoa! Thanks for this! I think I’m gonna look for some video tutorials too and having to add new skills.

  9. Hi Abbey,

    Great content! To also add to the skills, I believe is vendor management. Knowing how to communicate with vendors, being organized, and knowing how to properly document inventories are skills that businesses needs. Again, thanks for your insights!

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