How to Create a Branded Facebook Profile

Posted by:

Abbey Ashley


Facebook is THE social media platform that I recommend to all my clients to master FIRST.

Here’s why I love Facebook:

  1. You can find established groups that contain your ideal clients.
  2. It’s EASY to build your own following.
  3. You can establish your own group to promote your brand to on a consistent basis. 

Here’s the truth: EVERYONE is on Facebook. 

(No seriously – my 90 year old grandpa is on Facebook, and also likes to tag himself in all of my pictures. It’s cute in a “that’s weird” kind of way.)

If you want your Facebook web presence to shine through all the rest, than you need a profile that is beautifully branded. 

Check out my top secrets for creating a branded Facebook profile:


Have you started using Canva yet?

branded Facebook profile

If not, it’s time to get on board.

Canva is THE BEST tool out there to create branded cover photos and graphics for your biz. If you invest in Canva for Work, you can also upload your own fonts and create templates for your brand. The basic Canva tool is FREE – Canva for Work is $12 a month (PS – I’m not an affiliate – I just freakin’ love this tool). 

To create a Facebook cover image, you will log into Canva, select “Facebook Cover” from the “Create a Design” section.

branded Facebook profile



Quick crash course on selling your products or services:

People aren’t buying your products or services (say What!??)

They are buying YOU.

If you really want to increase your sales and boost your business, you have to start selling yourself.

This means adding yourself into your brand. Showing who YOU are as a business owner and putting yourself on display.

So, how do you do this on Facebook?

One easy way to start is to let your FACE be shown. We get the idea that we have to appear bigger in our business than we really are. Let’s stop that. Show YOU. If you’re able to invest, get a few professional headshots. If not, have a friend with a great camera snap 1,000 shots until you get ONE that represents you.

Putting your face on your cover image for your business or group page is one way to start developing your personal brand and showing off YOUR brand personality.

Here are a couple examples of Facebook cover images that include a personal photo that I’m loving right now:

SOCIAL BOSS Group (by Caitlin Bacher)

Sassy, Successful Entrepreneurs Group (by Christina Jandali)

Lesson: There’s personality and personalization when you add YOU to your Facebook presence.



When creating your Facebook cover photo (and any other images that you use for your social media) the MOST IMPORTANT branding element is to STAY CONSISTENT.

How you do this is by developing your own brand personality. Your brand personality is deciding what kind of brand YOU want to establish. Ask yourself these questions when deciding on your own brand personality:

  • What is your mission statement?
  • What words do you want for people to use when they describe your brand?
  • What colors represent YOU?
  • Are you high end or casual?
  • Are you fun and lighthearted or professional?
  • Are you elegant or free-spirited?
  • What are some other brands that resonate with you?

Once you have an idea of your unique brand personality, it’s time to start creating branding that resonates with that brand. You’ll create copy, choose colors, choose fonts, create your logo and website all to reflect that brand.

You will want to incorporate your branding colors, fonts, look and feel into the Facebook Cover Photos that you create.



Listen up, entrepreneur.

You can’t do it all.

It’s ok. You don’t have to be a master copywriter, marketer, strategist, AND designer.

One of the key ways that I have been able to scale my business quickly is through the power of outsourcing.

You could spend two days creating a Facebook cover photo that is LESS than beautiful

*cough cough… UGLY* 

Or you could hire someone else to create something awesome for you. 

That’s why I’m a HUGE fan of using freelancing sites like Upwork, not just to find work for yourself, but to hire out work that you need done for your own business, too!





I know it can be tough to come up with original ideas for your branding and profile cover photos, that’s why I created some examples just for you!

All of these examples were created using Canva, which I 100% recommend for creating your own Facebook profile or group image.


branded Facebook profile

branded Facebook profile


branded Facebook profile

OPTION FOURbranded Facebook profile



branded Facebook profile



I would LOVE to see what you create! Send an email on over to [email protected] and show me your skills!


branded Facebook profile



Meet Abbey

Abbey Ashley is the Founder of The Virtual Savvy. She helps aspiring virtual assistants launch and grow their own at-home business from scratch. She's since gone on to grow a multi-six figure business and retire her husband ALL from her at-home business. It's now her passion to help others start their own VA business so they can taste the freedom and flexibility of entrepreneurship as well.


This free one-hour training combines thousands of hours of research, years of experience in growing a virtual assistant business!

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*This post may contain affiliate links. This means I may earn a small commission (at no cost to you) if you sign up for a program or make a purchase using my link!


  1. Michele Julian on July 22, 2016 at 10:13 am

    Love your direct approach to branding!

    Love for you to take a look at my Business Facebook page

  2. Mason Martinez on June 21, 2023 at 5:45 am

    Creating a branded Facebook profile is filled with practical tips and insights. I particularly resonated with the idea of showing your true self on Facebook, as it creates a personal connection with your audience. Additionally, the emphasis on consistent colors and fonts aligns perfectly with my brand identity, and it’s a valuable reminder to stay true to your brand personality. Overall, this post provides valuable guidance for anyone looking to establish a strong and engaging Facebook presence.

    • Jaime Nickerson on June 21, 2023 at 9:35 am

      Thank you for your summary and review – Team TVS

  3. Brenda Martinez on October 5, 2023 at 11:25 pm

    Great insights by Abbey Ashley on building a branded Facebook profile! I remember when I first tried branding my profile, I was lost until I took inspiration from these tips. The “SHOW YOURSELF” section particularly resonated with me as I’ve seen the difference a personal touch can make.

    • Jaime Nickerson on October 6, 2023 at 5:53 am

      Thank you so much for sharing your experience, Brenda! – Team TVS

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