Create A DIY Logo Using Canva

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Abbey Ashley

If you’ve known me for any amount of time, you’ve probably heard me sing the praises of Canva at least once or twice.

I seriously love it.

I’ve always had that “eye for design” but have never really been trained on more extensive programs like Photoshop or InDesign.

Enter – Canva. This online program allows you to create social media graphics, PDF documents, ebooks, and pretty much any type of graphic your heart can think of, in a simple drag and drop format.

DIY Logo

So, as you go through this post – know I’m NOT a graphic designer and if you know a more advanced graphic designing program, go ahead and use that (although… in that case… you may not need this tutorial!)

When you are first starting out in your Virtual Assistant business, I know funds can be tight. Sure, eventually you’ll want to have a super-professional website and a custom logo, but that may just not be in the budget right now.

That’s why I decided to create this tutorial – so you can create your own DIY Logo in Canva for FREE (or at least very inexpensively).

DIY Logo


There are three different ways that you can choose to create a logo or have a logo created when you are first starting your business.

Option #1: Have a logo designed by a professional

This is obviously the most expensive option, but will also give you the most custom design for your business. Choose this option if:

  1. You have the funds to get exactly what you want
  2. You have something very specific in mind for your logo that you can’t find in a template version

A professional logo can cost anywhere from $100-$500+.

The logo I had designed for The Virtual Savvy was hand-drawn from Tiffany Willett over at On The Spot Studio. I highly recommend her if you are looking for a custom logo to be created (she rocks!).

Here’s the awesome logo and branding board she created for my business!

DIY Logo

Another great place to find custom logo designers is to jump on Facebook and join a few entrepreneurial groups (like the Virtual Assistant Savvies group), tell everyone what you are looking for, and ask for recommendations for designers.

Option #2: Purchase a pre-made logo

This is a great option if you lack any design skills, but still want a logo on the cheaper end.

Graphic designers will basically sell “template” logos that you can have customized for your business. It differs from the first option, because the designer is not creating something custom to you. The design style may be used again for another business in the future.

Many times, you will have the option of “retiring” the design, which means it won’t be used for any other business after your purchase. This comes at an additional fee.

Some places where you can find pre-made logos:


Creative Market


I’ve had the best luck with Etsy, so let’s look to that as an example. Simply go to the search bar and type in “logo”. Maybe add a descriptor of your business, like “professional logo design”, “floral logo design”, or “teal logo design”.

DIY Logo


Once you’ve typed in your search criteria, scroll through to see the various logo design templates available for purchase.

DIY Logo


Once you click on a logo – you’ll see it’s price (usually around $15-$30) and how to contact the graphic designer for customization.

DIY Logo

Option #3: Create your own logo

This is the least expensive of the three options but will take the most work on your end.

You can choose to create your own logo. If you already have graphic design skills or know a program like Photoshop extensively, this should be a breeze.

But even if you’re not a graphic designer, don’t count yourself out on this option. You can still create your own professional logo using a program like Canva.

In the video below, I’ll show you FIVE logos that you can create yourself using Canva. They are easy to create and fairly customizable.

If you choose this option, let me point out two recommendations:

  1. You’ll likely want to upgrade your logo eventually. These options are to just “get you by” as you start out.
  2. You’ll need to purchase a “Canva For Work” account to access some of the premium features in the post like importing your own fonts and creating png. files with transparent backgrounds. It’s $12 per month, and you can cancel after a month if you don’t need the additional features (although, I will say – I’m hooked and definitely recommend it!)

Check out the video below to create your own DIY Logo Using Canva.



Since writing this post, Canva has now come up with a “LOGO” option in their pre-made graphics sections.

Heck to the yes.

What does that mean? It means that you can now create your own logo using Canva and it’s easier than ever!

Here are a few more tips directly from Canva on how to create a logo using their design software!

Once you have created your logo (or have had one created), go ahead and jump over to my lesson on Creating a Branding Board for your biz. Then, you can have a complete color template to go off and a complete brand strategy as you launch your virtual assistant business!

DIY Logo


Want more resources to grow your Virtual Assistant business? Download our free VA Resource Guide and Toolbox!



Meet Abbey

Abbey Ashley is the Founder of The Virtual Savvy. She helps aspiring virtual assistants launch and grow their own at-home business from scratch. She's since gone on to grow a multi-six figure business and retire her husband ALL from her at-home business. It's now her passion to help others start their own VA business so they can taste the freedom and flexibility of entrepreneurship as well.


This free one-hour training combines thousands of hours of research, years of experience in growing a virtual assistant business!

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  1. Jasmine L Bennett on December 12, 2016 at 6:24 pm

    Such an awesome idea! I’m literally making my logo board right now! Thanks so much for the info 🙂

    • Abbey Ashley on December 13, 2016 at 2:51 pm

      You’re welcome! I’m glad you found it helpful 🙂

  2. Brittany Bowens on January 2, 2017 at 1:02 pm

    This is exactly what I have been looking for! Thanks for the info – super helpful!

  3. Danya on March 4, 2017 at 10:53 am

    This is awesome. Thank you so very much!

    • Abbey Ashley on March 9, 2017 at 5:24 pm

      Hi Danya,
      So happy you enjoyed this! Isn’t Canva amazing!?! 🙂

  4. Jen on May 30, 2017 at 8:13 pm

    Great video! Thanks for creating this! I love how you got right to the point!

  5. Shawnett on March 6, 2018 at 9:54 am

    I love it. Thanks a lot Abbey.

    • Abbey Ashley on March 13, 2018 at 2:56 pm

      Hi Shawnett, I’m glad you liked it! 🙂

  6. jullee on April 6, 2018 at 6:16 am

    Hi Abbey,

    You’re awesome! Making complicated things simple. Thank you so much for sharing!
    God bless!

    • Abbey Ashley on April 12, 2018 at 3:27 pm

      Thank you so much for the sweet comment Jullee! 🙂

  7. Kristin on April 14, 2018 at 6:25 pm

    This is a fantastic post! I’m literally in love with Canva (okay maybe nit that serious) lol Thanks for posting!

    • Abbey Ashley on April 19, 2018 at 2:50 pm

      Haha Canva is pretty amazing, isn’t it!? Glad you liked the post too!

  8. Christina on July 29, 2018 at 3:26 am

    I’m confused. I just read through Canva’s terms and conditions and their licensing contracts and they specifically say you can’t use it for logos. I found this verbiage in the Help section: “Logos cannot contain elements from Canva’s image library, either free or paid, as per section 4i of our license agreements.” But they have a logo template there like your update shows. Do you know what the specifics are around using a logo made through their site?

    • Abbey Ashley on July 30, 2018 at 5:15 pm

      Hey Christina,

      Great question! What I believe they mean is that you cannot use any image in Canva’s free library in your logo design. You can design your own logo from scratch, however. You might want to contact Canva directly to double check though! 🙂

  9. Samuel Caverly on October 17, 2018 at 5:11 pm

    Just FYI if you do decide to go with option #1, 99designs is another great place to do it. One of the best options, actually, since instead of paying a single designer a big pile of money, you get a whole slew of concepts to pick from and only pay the designer of the one you like the best. I’ve only used them once since as you pointed out, it’s quite expensive to get a professional logo made like that, but I definitely got a great logo out of it.

    • Abbey Ashley on December 11, 2018 at 1:59 pm

      This is a great resource! Thank you so much for sharing. Sometimes, paying a little bit of money to have something done professionally and quickly is a better option than spending too long and ending with a result you are not thrilled with!

  10. MonaLisa on July 9, 2020 at 11:52 am

    Hi Abbey, this is been invaluable DIY for me. I like trying new things and this was a good challenge for me. I enjoyed the lessons and steps and just created at least 6 logos. Now to choose one lol! Thanks for the teachable training!

    • Abbey Ashley on July 10, 2020 at 2:06 pm

      Thank you so much for your feedback, and the kind words! I appreciate you. You rock!

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