Become a Pinterest Manager

Yes, this post is about how to become a Pinterest Manager.

But, I would be remiss not to begin this post without mention of tacos.

I recently attended a gathering with friends, and the hostess asked me to bring a taco salad. 

Confession – I had *never* made a taco salad before, so I hit up Pinterest for some taco salad inspiration. I went to the store, grabbed the ingredients, threw them together, and brought it to the gathering.

The hostess started raving about the taco salad (one of her favorite foods). I admitted I had never made it before! She asked where I found the recipe.

“Pinterest!” I admitted. 🙂

Now of course, we all know that I didn’t actually find the recipe for taco salad on Pinterest itself.

Similar to Google, Pinterest is a giant, image-driven search engine tool that helps users find taco salad recipes on OTHER websites.

I love to think of Pinterest as a visual search engine.

Pinterest started in 2010 and has quickly grown as a leading social media platform. It has a reputation as THE platform to hit up when we need design inspiration, quick recipes, new blogs to read, cleaning checklists, or home improvement know-how.

BUT did you know that many small biz owners are now using PINTEREST to grow their businesses?

Say whaaaaaat!?

In fact, Pinterest has been my #1 source of traffic to my blog over the past year!? 


And if it can increase web traffic and sales for business owners…

Then it means that those business owners will be willing to outsource the work to grow their business.

Talk about a win-win for everyone!

So, let’s jump into the basics…

How Does Pinterest Work? 

Pins that users find interesting are pinned and shared with their Pinterest followers. 

Here’s an example of my most popular pin to date:

It’s considered “popular” because it’s getting re-pinned and clicked through, resulting in increased web traffic.

Then, these popular pins that are shared over and over with a high number of re-pins can result in increased traffic to a website or blog.

Increased traffic results in conversions from cold leads to customers.

It’s a natural sales funnel, really.

Businesses, business owners, and entrepreneurs alike are starting to recognize the value of Pinterest, and are starting to outsource the workload. 

My Personal Experience with Working with a Pinterest Manager 

Since I started The Virtual Savvy, I have known that list building is super important. 

If you want to sell ANYTHING online, you need to have an audience, right?

One day, I was scouring the internet for list building techniques and I came across a Pinterest Course.

The course claimed that you could grow your blog traffic, by implementing the structure laid out in the course.

Now, I already knew that if I could drive traffic to my site I could make sales.

Here was the plan:

1. Increase traffic to my site from Pinterest.

2. Produce regular, quality blog posts.

3. Have content upgrades and plenty of opportunities on my site to join my list.

4. Build my list and eventually launch an online course or product to it to make money online.

I knew it could be done, but only if I grew that list.

Here’s what I also knew…

I am NOT a Pinterest Manager.

I wanted to focus on blogging, list building, and course creation so it was only natural for me to hire a Pinterest Manager.

I worked for awhile with the amazing Krista Dickson, but when she decided to stop offering one on one services (her business was blowing up too!) I started working with the incredible Kathryn Moorehouse.

Y’all – these two ladies have CHANGED the way I run my business.

Every week, Kathryn sends me reports on my growth.

These reports allow me to see my Pinterest growth, know which of my pins are the most popular, and shows me what blog posts I should consider writing in the future.

Working with a Pinterest Manager has done SO much for my business!

You can see that the click-throughs to my website are steadily increasing…

Which also means that my website traffic has grown over the past year…

While my business is growing, my Pinterest Manager’s business is growing too! That’s what happens when you get results for people!

She now offers packages for $697 per month. She is able to take on several different clients on an ongoing contract.


Want to know how to do the same thing?

That’s where Pinterest Management comes in, my good friend.

So, let’s get down to business…


How Can I Become a Pinterest Manager?

In this post, we are going to detail how to Virtual Assistant with zero Pinterest experience to a full-time Pinterest Manager!

Remember, each step takes time and is a part of the process along the way, as you won’t just become a full-time Pinterest Manager overnight.

However, following these steps will ensure you are well on your way to creating a business that you love – making money using Pinterest!


Sell Out Your Services as a Virtual Assistant


Step #1: Do your Pinterest research.

Using Pinterest for Business is far different than using Pinterest for pleasure. The first step to becoming a full-time Pinterest Manager is to make sure that you know everything involved in utilizing a Pinterest account and optimizing it for business.

As a Pinterest Virtual Assistant, you should have a basic understanding of how to:

  • Convert a Pinterest profile from Personal to Business
  • Confirm a website with Pinterest
  • Enable rich pins
  • Optimize a Pinterest profile and Images
  • Write a Pinterest-friendly pin description
  • Create quality Pinterest boards
  • Find and join group boards (and why this is an important part of any Pinterest strategy)
  • Interpret Pinterest Analytics
  • Use automated pin schedulers, such as Tailwind or Boardbooster

If any of the above tasks sound boring or uninteresting, pursuing Pinterest as a business might not be in your best interest.

Because, heads up: working Pinterest on behalf of clients isn’t just repinning Aunt Sally’s homemade chili recipe over and over!

To move forward with Pinterest, you MUST grow familiar with Pinterest for Business and have an idea on how to best utilize content, strategy, and SEO for Pinterest.


Step #2: Reach out to potential clients 

Get the word out to people you know that you are looking to add Pinterest as a new service to your business. Don’t officially add it to your services just yet… that comes later : )

Reach out to current clients, prospective clients, friends, or family members. Direct message or email other business owners you know on Facebook or LinkedIn. Ask if they or anyone they know might be interested in using your new service.

Don’t work for free. If someone won’t pay you now, they likely won’t pay you later. 

But – you can do it at a discounted rate until you really learn how to manage the account(s) effectively and start seeing results.

You can even introduce this concept as a “beta” service (meaning the service is still in a trial or testing phase, and not ready to go live just yet).


Step #3: Do your research.

As soon as you schedule your first Pinterest discovery call, DO YOUR RESEARCH before talking to them. 

Here’s what I suggest to make sure you really nail the sale: 

  1. Go through the potential client’s Pinterest profile, boards, and pins with a fine-tooth comb to see where they can improve their Pinterest presence.
  2. Write a list of 5-10 Pinterest suggestions that you have, and how you can specifically help accomplish their Pinterest goals.
  3. You also might scour their website and current content, and come up with ideas on how to repurpose their existing content for Pinterest.

The more research you do, the better. It is important to feel prepared, as that will help boost your confidence for your Pinterest client discovery call!

A few more things to remember about getting your first Pinterest client:

  • Be honest about your lack of experience professionally managing a Pinterest account to date, but be confident and knowledgeable that you know what you’re talking about. Doing thorough research beforehand will dramatically improve your proposal.
  • Don’t do the work for free, or in exchange for a testimonial. NEVER do work for free. It IS perfectly acceptable to offer your first Pinterest client a discounted rate for your beta service, which can compensate for your expected learning curve.
  • Work only on your first Pinterest client account until you feel you have noticeable and MEASURABLE results across the board (I recommend at least 30 days). Don’t rush this part of the process – learning how to create a successful Pinterest account now will help you scale into a full-time Pinterest Manager more quickly in the near future.


Step #4:  Add Pinterest Services to your Virtual Assistant Website and/or Portfolio.

Once you have measured success with your first Pinterest client, you may now officially add Pinterest Services to your Virtual Assistant Website and/or Portfolio.

Create packages and pricing specifically for your Pinterest services, and use this opportunity to start eliminating other services from your repertoire that you don’t enjoy as much or desire to continue offering. (This will be necessary in the future anyway as you transition into a full-time Pinterest Manager.)

Here are some examples of Pinterest Pricing Structures I have seen from other Pinterest Manager VAs:

Tasha B. Solutions

Virtual Simplicity with Carrie Flynn

Step #5: Market Yourself as a Pinterest Manager.

Now that you’ve gotten your first client and have your packages planned out, it’s time to start marketing!

When you are adding a new service to your VA business, I normally recommend setting aside one hour per day (at least) for marketing. 

Here’s what I recommend you do to market your new Pinterest Management services: 

Action Item #1:

Ask your current Pinterest client for referrals (since they should be overjoyed and thrilled with your progress).

Action Item #2:

Reach back out to past/current clients, family members, and friends.

Action Item #3:

At this point, you will have a solid case study (over a period of at least 30 days) from an actual Pinterest client to present as evidence of your skills.

Action Item #4:

Start pitching your services to clients you would love to work with (remember to research their Pinterest account first so you can wow them with the perfect pitch and land the discovery call!).

The Virtual Savvy standard of marketing – going above and beyond in pitches and proposals with lots of value up front – applies here!

Learn more tips on how to sell out your virtual assistant services here.


Step #6:  Rebrand as a Full-Time Pinterest Manager

As you gain experience and accumulate more clients, you can start growing into more advanced Pinterest tasks and strategy that befit a full-time Pinterest Manager.

Basic skills you should have mastered at this point in the process include:

  • Creating outstanding and eye-catching pins
  • Writing SEO-friendly, keyword-rich pin and board descriptions
  • Scheduling pins in a Pinterest scheduling tool
  • Applying to group boards

Along with the above, some examples of advanced Pinterest tasks and strategy that you should be comfortable with at this point in the process are:

  • Launching a Pinterest Business Account, including profile and board optimizations
  • The ability to audit an existing Pinterest account and create a growth strategy based on the client’s business goals
  • Use rich pins to their full advantage
  • Be fully knowledgeable on how to interpret data from Pinterest Analytics
  • Optimizing existing pins for search results
  • Building a custom pinning schedule for each client
  • Launch and track promoted pin campaigns, and interpret results to adjust campaign accordingly for maximum ROI

Once you have mastered all of the tasks listed above and you feel comfortable analyzing data, tweaking pin schedules for optimal peak times and maximum interaction, and creating Pinterest growth strategies, you are finally ready to rebrand your business and yourself as a full-time Pinterest Manager!

It’s hard to say how long the entire process will take, but my best guess is that if you got your first Pinterest client today, you would be able to rebrand entirely as a full-time Pinterest Manager between 6-12 months from now if you put in the work.

At this stage, you can offer advanced services, and will have concrete evidence and case studies of your skills from multiple clients. You will want to create entirely new packages based solely around Pinterest Management. 


This IS absolutely possible if you are patient and put in the work necessary to reach your goal.





What questions do you have about becoming a Pinterest Manager?

10 responses to “Become a Pinterest Manager”

  1. Great info as usual. Questions .. is the tech savvie open? … is it self paced study?

  2. Claire says:

    Absolutely brilliant post – so helpful and informative!

  3. A. D. says:

    Where might I find the potential clients, bl’ad’ka? I have searched for months and all I have found is a lot of how-to garbage! Where can I find the clients? I do not know who they are; that is why I search, and yet I get the same old garbage every time I try. I need this work badly, and it feels as though the Internet is trying to keep me from coming in contact with those who could use my services.

    • Abbey Ashley says:

      You need to decide exactly who you would like to work with. It may be a specific industry or type of services they offer. You then need to figure out where they are hanging out. Is it a specific social media platform? If so, go there and be active. LISTEN! Find out what the pain points are are provide solutions (Without giving away all the answers). Showing up and being an active present will get you noticed.

  4. […] Become a Pinterest Manager ~ […]

  5. Just about all of what you say happens to be astonishingly precise and it makes me wonder why I hadn’t looked at this with this light previously. Your article truly did turn the light on for me personally as far as this specific subject matter goes. Nevertheless there is just one position I am not really too comfy with so while I attempt to reconcile that with the actual main idea of the position, permit me observe exactly what the rest of the subscribers have to point out.Well done.

    • Abbey Ashley says:

      Thank you so much for the feedback. We really value your comment and appreciate your kind words. I am so excited for you, as you continue to learn and kick butt! Please reach out if you have any questions 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *