Hiring Subcontractors for Your VA Business

Get ready for the best virtual assistant subcontracting advice you’ve ever received.


Seriously… this interview will completely revolutionize your thoughts about how you start subcontracting as a VA.

I’m super excited to be sharing with you today an interview with my friend Kena Roth from Kena Roth Business Solutions. Kena has been in the VA world for a long time, and has a ton of expertise to share, specifically about subcontracting!

Kena has been a VA for 10 years. She started her business because, like so many of us, she wanted to be home with her kids, and she also wanted a career. Kena has a team of 6 full-time VAs and brings in other subcontractors as needed. She offers complete business management. She currently has 12 full-time clients, at 30 hours or more per week (wow!).

hiring subcontractors


I asked her to join me on a live call to discuss your top questions about hiring subcontractors for your Virtual Assistant biz.

PS – I was super upset about my video quality here. My camera stopped working, Kena’s lighting was a little off, and my shot ended up at a weird angle (hello, close-up). Boo. However, the content is SO good that I still HAD to share!



  • At what point should I start considering subcontracting for my business? [4:16]
  • Find out what happens in your business when you start outsourcing. [4:51]
  • Where do I fit in within my own business after I hire a team of subcontractors? [5:40]
  • Difficulties faced in the process of hiring a team of subcontractors [7:49]
  • The ONE secret to being a successful VA [9:25]
  • What qualities should I look for in a subcontractor? [10:40]
  • Where to start looking for good people as VA Subcontractors [12:50]
  • The ONE Project Management tool Kena uses and recommends for managing subcontractors. [15:25] 
  • How to bill and process payment between clients and subcontractors. [19:44]
  • How much should I pay my subcontractors? [22:05]
  • How to stay in touch with your subcontractors [25:03]
  • How do I know I am ready for subcontractors? [26:45]
  • How to appreciate your subcontractors [27:51]
  • The ONE personality trait to look for in a subcontractor [31:44]




If you’re ready to start subcontracting in your Virtual Assistant business, check out our VA Toolbox, which includes a VA Contract as well as a Subcontracting Agreement and a Mock Portfolio Template.

hiring subcontractors


hiring subcontractors


Have you considered hiring subcontractors for your VA business? What’s holding you back?

14 responses to “Hiring Subcontractors for Your VA Business”

  1. Abby,

    Thank you for this interview with Kena. I definitely want to hire subcontractors eventually in my business and this has been very informative and educational.

    I loved what Kena said about you don’t have to know everything just be honest and let her know. But be willing to learn.

    • Abbey Ashley says:

      Hi Deborah,
      Yes, it’s always best to be honest and be open to learning new skills. You never know, you may be good at something you didn’t even know you would be good at until you actually try it. 😉

      Also, always be yourself. It’s your business so be YOU, that will set you apart from everyone else.

      Good Luck!

  2. Tyra Johnson says:

    Great infirmation. Thank you for sharing.

    I am ready to hire subcontractors in my VA business, however I still need some insight on paying them, taxes and what it means for my business. I don’t want to get in trouble with the bid bad IRS. Do I 1099 them? Employ them? Please help!

  3. Chantelle says:

    Good day
    Would like to find out if your documents will work for me I am starting off VA in South Africa.

  4. Annie Roberson says:

    Hi Abbey! Have you ever thought about providing transcripts for these videos, particularly for the hearing impaired? Thanks so much for always providing such great information for VAs!

  5. Darlene says:

    Kena you are a gem, a diamond for the way you treat your VAs. God bless you. So enjoyed this video.

  6. Kina Parker says:

    I think this is great information but it might be an even better idea to interview a VA who is a subcontractor and get their perspective on what works and what doesn’t for them, such as what’s an acceptable amount to work to be handed-off at the subcontractor rates, what the contract should include and set working-terms that doesn’t overlap your capacity to still market for your own clients. I subcontract and it can be just as overwhelming if you work with the wrong VA, especially when boundaries get crossed.

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