HOW TO CREATE A BRAND BOARD USING CANVA

  Have you ever looked at other entrepreneurs and thought, “Wow, my business just does NOT look as good as theirs!” Sadness… What’s the big secret? Creating a brand identity is the key to creating a consistent look across all of your physical and social platforms. One way to stay consistent with your brand identity…

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Creating the Perfect Blog Post

Do you want to learn how to write a blog post the right way? I’ve got an easy process for you! One of my top goals is to help entrepreneurs SIMPLIFY their entrepreneurship journey. I like taking a difficult process and breaking down the steps so they become manageable for the entrepreneur. If you have been following…

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Create a Branded Gmail Signature

I have been asked countless times how I created my branded Gmail signature, so I wanted to post it for you all today. The entire process should take less than 30 minutes (I finished mine in 8, in the video) and it’s an awesome way to instantly look more professional in your email correspondence. Additionally,…

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4 Business Lessons I Learned From My 103 Year Old Grandma…

This past weekend we hauled the family up to Maryland to celebrate the 103rd birthday of my husband’s grandmother. This woman is a total inspiration. She owned and operated her own hotel in Ocean City into her mid-eighties. She stopped driving at 95. She just went to a nursing home two years ago – before…

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What is a good click through and open rate for email?

Email marketing can be an exciting (and confusing!) journey. When sending out an email to your list, do you sometimes get a bit discouraged at the open rate? What is a good click-through rate? What’s even normal? 20%? 30%? 50%? There’s no doubt that email marketing should be a vital part of your overall strategy…

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