Creating the Perfect Blog Post

Do you want to learn how to write a blog post the right way? I’ve got an easy process for you!

One of my top goals is to help entrepreneurs SIMPLIFY their entrepreneurship journey. I like taking a difficult process and breaking down the steps so they become manageable for the entrepreneur.

If you have been following me for some time, you know that I am a HUGE proponent of blogging on a weekly basis. I know this can be difficult for you as an entrepreneur. You get caught up with working on your business and dealing with clients. Blogging can easily fall to the wayside.

Need more reasons why blogging is a great idea? Check out my article, “25 Reasons You Should Be Blogging”.

When I surveyed a few fellow entrepreneurs, I received a list of reasons why they weren’t blogging on a consistent basis.

• I don’t know where to begin
• I’m not sure what to write about
• I think no one will pay attention to what I have to say
• It’s tough to know what topic to choose 

Sound familiar? It’s what prompted this post, so let’s dive in!

Here are my top tips for creating a successful blog post:

BLOG CONSISTENTLY 

To really see the effects of blogging, consistency is key. Blogging consistently will push your limits (in a good way) as an entrepreneur and cause you to be a consistent learner yourself. A consistent blog is a way to position yourself as an authority in your business.

PLAN OUT YOUR CONTENT

If you haven’t already, you can get my free blogging planner on The Virtual Savvy Swag Page, where you can plan out what you will write about for an entire year. Planning out your content and reserving time each day in your schedule to write will help you churn out incredible posts on a consistent basis.

SURVEY YOUR COMPETITION

Here’s an easy tip for creating a compelling blog post. Make a list of the top businesses that are your competitors or in a similar field. Now, go to Buzzsumo and type in the URL for the business site. You’ll see the top shared posts that the site has ever written. Take one of their highly shared posts and write a post on the same topic (but make it even BETTER!).

INTEGRATE SEO

My favorite tool for integrating SEO into a website is the Yoast SEO Plugin. If you want to make SEO easy, download this (free!) plugin. I’ll be doing a post next week about how to integrate SEO into your website. Stay tuned.

CHECK IT

Before hitting the “Publish” button, have an editor, friend, or coworker read over your post for errors. If there isn’t someone else to read it before you post, read the post aloud to yourself, slowly. You’ll also want to double check that all of your links work and that your post is visually easy-to-read.

I wanted to make this process simple for everyone, so I have created an easy-to-use checklist to help you in your blogging efforts. Save this to your desktop or print out a copy, and use it every time you write a new blog.